Elena Verna
Elena Verna
Elena Verna

In my work with subscription and membership models, one of the books that influenced me the most was Free: The Future of a Radical Price. Free was written by Chris Anderson, Editor-in-Chief of WIRED Magazine and published in 2009 by Hyperion. That book got me thinking about the role of Free in subscriptions in a more strategic and systemic way. If your business hasn’t analyzed the possible role of free in your business model, whether it’s a free trial, a free sample, or a freemium offering, you’re missing out. The judicious use of Free can be one of the most…


John Lee Dumas speaking into a microphone
John Lee Dumas speaking into a microphone
John Lee Dumas

When John Lee Dumas began his entrepreneurial journey, he was hungry to learn as much as he could. He decided to share the advice he was getting and joined the growing ranks of podcasters. To stand out from the crowd, he identified an unmet need. When he had first gone looking for a daily podcast to punctuate his long days, he had found none, so he created a daily podcast. From that simple objective of satisfying his own craving to learn and sharing it with others who would just like him, he’s created an entrepreneurial empire. …


With Matt Fiedler of Vinyl Me, Please

Matt Fiedler
Matt Fiedler
Matt Fiedler

Matt Fiedler is the cofounder and chairman at Vinyl Me, Please, a record of the month club and online record store. After launching in 2013, Matt successfully scaled Vinyl Me, Please to more than $15 million in revenue while establishing the brand as one of the largest direct-to-consumer vinyl retailers and one of the most admired and respected brands in music. In this episode, we’re talking about how Matt scaled Vinyl Me, Please from a labor of love for a few fellow music fans to a $15 million business. …


Alli Harper
Alli Harper
Alli Harper

Most subscription entrepreneurs initially are attracted to the model for its predictable recurring revenue, but there are other benefits to having an ongoing relationship with members. Our guest, Alli Harper, works at the intersection of subscription eCommerce and social impact. Her subscription business is an intentional tactic to advance change in the picture book industry and to achieve that impact. Alli is building a scalable enterprise that serves the currently underestimated audience for diverse children’s books. Alli is the founder and owner of OurShelves, a diverse children’s books subscription service and advocacy effort. OurShelves has a dual mission, to connect…


car
car
Photo by Liz Fitch on Unsplash

McKeel Hagerty is the CEO of Hagerty, a specialty provider of classic car insurance and lifestyle company headquartered in Traverse City, Michigan. He is also a Cofounder and General Partner at Grand Rapids, Michigan-based venture capital firm, Grand Ventures. I first met McKeel when I was working with the company as they prepared to launch the Hagerty Driver’s Club. Even as he was leading the company and launching a new membership offering, he was also serving as Global Board Chairman for the Young Presidents’ Organization, YPO, a volunteer role that had him on the road for 180 days over the…


Tips for B2B and B2B2C Situations

Robbie Kellman Baxter
Robbie Kellman Baxter
Robbie Kellman Baxter

People often ask whether the principles of the Membership Economy work when you’re selling to businesses. The answer is “yes and”.

“Yes, and”…there are some additional challenges and opportunities that you need to have in mind whether you’re selling to businesses which will use your offering on their own behalf (B2B) or whether those businesses will be then making your offering available to their consumers (B2B2C).

When you offer a subscription to a consumer, that person is paying out of their own pocket and using it for their own objectives. …


Talking with Tinder’s Renate Nyborg

Renate Nyborg

As subscription organizations scale, one of the trickiest challenges they face is entering international markets. While they often focus first on things like managing local currency, translating copy into local languages and ensuring compliance with regulations around privacy, security and recurring billing. These tactical steps are only table stakes. We’re going to talk about what it takes to grow your subscription rapidly outside of your home country. My guest, Renate Nyborg, is an expert on going global with subscription and membership models. …


neon sign of a handshake
neon sign of a handshake
Photo by Charles Deluvio on Unsplash

So you’ve launched your subscription app, and you have some subscribers. You’ve only scratched the surface. Now the real work begins. The key to subscription models is that the benefits keep improving to support the subscriber’s ongoing goal. And at the same time as you’re optimizing for your existing subscribers, you have to continue to stay relevant for tomorrow’s members.

Subscription models are complicated.

If you’re responsible for the product roadmap, how do you prioritize where to invest first, and what can wait till later? Here are 10 tips that might help you focus.

  1. Design for the whole party. Think…


Nick Mehta
Nick Mehta

Nick Mehta, CEO of Gainsight, which is often called the Customer Success Company. Nick is both an expert on the emerging discipline of customer success and the leader of a SaaS company that is dedicated to a forever promise of helping businesses develop deep and lasting relationships with their customers. We’re going to go deep on the discipline of customer success, what it is, why its growth closely aligns to the rise of subscription-based businesses and SaaS specifically, and how a customer success orientation can help dramatically increase your customer lifetime value. That is a key metric in the membership…


Eric Roza

CrossFit CEO, Eric Roza, has both an entrepreneurial streak and a love for health. A successful tech executive who sold his company, Datalogix, to Oracle in 2014 for $1.2 billion, and continued at Oracle for another five years, Eric has also been a life-long fitness nut. His enthusiasm for the CrossFit lifestyle eventually led him to open a CrossFit gym, CrossFit Sanitas in Boulder, Colorado where he lives, even as he continued his day job at Datalogix and then Oracle. In mid-2020 about a year after retiring from Oracle, Eric bought CrossFit Inc. from CrossFit Founder and Former CEO, Greg…

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com

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