What is the Future of Loyalty Programs?

Premium programs are not the only way to build a member-relationship with customers.

Photo by Blake Wisz on Unsplash

For the last fifty years or so, for many marketers, “Loyalty” has been synonymous with points programs. Nearly every hospitality organization and retailer has a points program to drive engagement in episodic businesses. The value on both sides is clear. Consumers “earn” rewards in exchange for frequency…