The Role of Subscription Pricing in Association Membership

  • Predictable cashflow allows for more thoughtful and confident investing in the future
  • Members who subscribe often establish habits, and engage more deeply in the association
  • Subscribing can increase loyalty and satisfaction, and result in referrals, too

Step 1: Define Your Ideal Member and Forever Promise

Step 2: Determine All of the Ways You Can Help Members Achieve that Goal

Step 3: Structure and Price Your Offerings

Step 4 (Step Forever): Test Test Test

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Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com