The Quantitative Side of Customer-Centricity with Wharton’s Peter Fader

Peter Fader
Peter Fader
Peter Fader with his book Customer Centricity
Customer Centricity: All of that math stuff is really going to help us not only understand the customer better but leverage it and make better decisions and help companies spend their money more effectively and get more for it.
1) acquisition 2) retention 3) repeat purchase 4) spend
Customer Centricity: There are four main behaviors that we want to understand and project and then use for customer-centric purposes: acquisition, retention, repeat purchase, and spend.
shelf of eyeglasses
Customer Centricity: There’s a lot of companies that claim to be customer-centric by saying the customer is at the center of everything they do. It’s more about which customer should we be centered around.
man looking at a whiteboard
Customer Centricity: You have to think very carefully about what your business model is and what metrics support the relevant revenue-driving parts of it, instead of just doing something because your competitor down the street does it.
Customer Centricity by Peter Fader
Customer Centricity: Focus on the Right Customers for Strategic Advantage
The Customer Centricity Playbook
The Customer Centricity Playbook

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Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com

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Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com

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