Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

Book: Build What Matters
Build What Matters, Delivering Key Outcomes with Vision Led Product Management.
WHOOP fitness device
Hardware And Software Subscription: We get to invest in what the value proposition is for our customers, because the more valuable they find the product to be the more profitable we’re going to be as a business.
magnets
Hardware And Software Subscription: Look for that correlation between retention and feature adoption. Choose those features that are the most correlated, and then say those are the ones that we’re really trying to drive people towards.
Hardware And Software Subscription: Somebody buys a WHOOP subscription, and they don’t just expect that they see the features that they see up front. There’s also a set of expectations that they have that it’s going to be an even better subscription down the road.
hands on keyboards
Hardware And Software Subscription: When we think about the software direction that we’re having to take, we think about it in conjunction with our hardware strategy. And we think about both of them holistically over the long-term.

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Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com

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Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com