Taking Your Subscription Business Public

Talking with Steve Cakebread, the author of “The IPO Playbook”

Steve Cakebread, Author of “The IPO Playbook”
Steve Cakebread, “The IPO Playbook”

Steve Cakebread knows a great deal about subscription pricing models and IPOs. Steve has brought three notable subscription-based companies, Salesforce, Pandora, and Yext to successful initial public offerings or IPOs and served on the board of many other subscription-based companies including eHealth, SolarWinds, and Bill.com