How to Find Your Best Subscribers and Develop Relationships That Last

with Neil Hoyne, Google Chief Measurement Strategist

Not all customers are created equal. The best subscription businesses understand the power of customer lifetime value. They optimize around understanding who their best subscribers are and deepening the relationship with those best subscribers over time. Neil Hoyne is an expert at this. As the Chief Measurement Strategist at Google as well as a senior fellow at the Wharton School, Neil helps people use data to win their



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