How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

Over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs, Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world’s largest community of athletes. Since then, they have achieved that goal, touching over 85 million athletes and logging over five billion activities across more than 30 sports in virtually every country in the world.