How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

Bicyclists
The Strava mission is to connect athletes with what motivates them and help them find their personal best.
David Lorsch
Social Platform Subscription Business: Strava’s product development is oriented around building a subscription service that athletes are going to rave about.
People running together
Social Platform Subscription Business: Getting free athletes into the platform and engaging them is a different cycle from getting somebody into a trial or getting them to renew.

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Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com