Getting Good at Goodbyes: Optimizing for Retention from Hello with Patrick Campbell, CEO of ProfitWell

Patrick Campbell
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Optimizing Retention: A lot of the views on growth, particularly in the subscription space, are more instinctual or more feeling-based than actually looking at the data of what works and what doesn’t.
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Optimizing Retention: By experimenting with pricing, you learn what works and you evolve with this rapidly changing market and the new competitors.
Calculator and computer on a desk
Optimizing Retention: The reason a lot of people don’t do a pricing experiment is that they’re scared. But pricing sits at the intersection of uncomfortable and important.
Person holding packages and ringing doorbell
Optimizing Retention: You don’t have the privilege of telling them all the things that your product can do until they fall in love with that first. The first thing you do is you give them value. And the second thing you do is show them more ways to get value.



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Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing.