Developing a Minimum Viable Subscription Product at Nike with Dave Cobban

Launching something new is always tricky. It can be especially challenging to be entrepreneurial inside a global brand like Nike. You want to align with the broader goals of the organization while also staying nimble and creative. When you’re introducing subscription models into a transactionally-oriented organization, the stakes are even higher. Dave Cobban spent over twelve years at Nike, working with the innovation team. A few years ago, as a result of his work as part of a team looking at driving exponential growth at Nike