Beyond Subscriptions — Pricing for Impact with Harvard Business School/Esade Professor Marco Bertini

Marco Bertini
Pricing For Impact: To make proper pricing decisions, you need to understand the demands and supply curves.
The Ends Game book cover
The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value (Management on the Cutting Edge)
Graphics on a screen
Pricing For Impact: If you have these three things: access, consumption, and performance, then you will get your desired outcome.
Boxes on a desk, woman talking on phone
Pricing For Impact: Your value offering doesn’t have to be anchored on your product.
Pricing For Impact: On a subscription model, your customers pay you when they actually get satisfaction.

--

--

--

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

“WeCrashed,” Now Streaming On Apple TV+

When the rules change…

Photo by Nataliya Vaitkevich from Pexels

How a Restaurant Decreased Labor Cost by 11%

How to Transition Your Operations from Garmin to a Routing Suite

A Smart Pipeline for Merchant Data

Interview with a Tesla cult member

Credit Card Processing Fees You Should Be familiar With

Credit Card Processing Fees You Should Be familiar With

Real world gatherings drive viral growth

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Robbie K Baxter

Robbie K Baxter

Author of THE FOREVER TRANSACTION & THE MEMBERSHIP ECONOMY; Leading expert on membership models and subscription pricing. http://www.robbiekellmanbaxter.com

More from Medium

Innovative Pricing Schemes — from the Wharton Marketing Analytics program

How to make unhappy customers happier and happy customers happy x2

B2B Sales Trends that Will Redefine Customer and Employee Experience in 2022

How can marketing and sales win together?